In a highly competitive market such as a digital one, it is important to foresee changes and learn how to adapt to them. Get to know 7 web trends of the next year and meet the decade fully armed!
#1 Progressive Web Apps (PWA)
Progressive web apps (or PWA) are not the phenomenon of
this year. However, the technology gained modern developers and
investors’ attention due to its potential to perform high-quality user
experience close to native app one.
For whom these latest website technologies may be important? E-commerce, news platforms, companies with low development budgets, and those who’d like to reach a bigger audience without losing it on the app downloading stage should be extremely attentive now. That is also true that PWA can change money algorithms in App Store and Google Play Market world where paid apps should share profits with app aggregators.
#2 Artificial Intelligence and Bots
What does the future of web development look like? That is believed by many that next year bots will become more self-learning and will easily match particular user’s needs and behavior. That means that 24/7-operating bots will be able to replace support managers and save costs for many companies.
Bot’s rise will also influence trends in web design, especially UX one. The significant advanced of AI and machine learning technology resulted in demand for virtual assistant designs, which is not only about visual experience, or product serving algorithms, but also about useful sound design.
#3 Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (or AMP) is one more web development trend. The idea of it is to speed up page performance and decrease the risk of leaving it by a user. AMP technology is a bit similar to PWA. The difference is that pages become accelerated due to open-source plugin recently developed by Twitter and Google.
AMPs are optimized pages that could operate fast and have a simplified and yet convenient design with only basic features compared to full-scope web products. Those pages are also mobile-friendly and their content is always readable.
New trends in web design such as AMP development show that the Internet is becoming more user-oriented. Although we’ve got 5G Internet technology and most brands choose to develop native apps to make any user experience better, AMP plugin gives companies a chance to save costs on UX and reach users with any Internet speed. As a result, we will see smaller and niche products successfully competing with huge market leaders.
#4 Single Page Application (SPA)
Nowadays, with high-speed Internet standards, there is no need to be stuck on an approach where every action made on the page like clicks on various buttons leads to one more web page downloaded from a server.
Why developers of 2020 prefer the SPA approach? SPAs have more chances to hold users’ attention as they seem to be fast operating — SPAs provide users with instant feedback (compared to regular sites with their white screens before the page will be completely downloaded). Single-page sites also consume less and could work without server-side code at all (API technology).
#5 Voice Search Optimization
The web development future seems to be less texty and more voicy and it’s not only about virtual multifunctional home assistants such as Siri, Google Home or Amazon’s Alexa. In 2020, more than half of all smart and IoT devices will hear users and execute commands given by voice. And even more — they will be able to recognize the voices of different people and provide personalized AI-based experience for everyone.
Voice search is just the most significant example of technology that was implemented more than a decade ago. In 2020, people would prefer to spend less time typing commands as devices could understand them clearly. That’s why most companies are now puzzling over how to optimize their physical and digital products for voice search and voice commands. 55% of all households globally are forecasted to have voice assistant by the end of 2022.
#6 Motion UI
Innovation web design is one more trend branch in the digital world. From year to year startups keep paying more attention to user experience and invest fewer resources in the aesthetics. However, beautifully looking websites and apps have more chances to be noticed by potential users and become viral. In that terms, visual design becomes not the question of engineering, but the one of marketing strategy.
That is likely, that in 2020 MVPs will still be minimalistic. At the same time, experts foresee the demand for brand new design approaches like motion UI. Although motion user interface design has been trendy since 2018, it becomes widely accessible for any device users only now due to SASS libraries technology.
#7 Automation Testing
Most emerging web technologies are aimed to make the development process cheaper and provide users with the best experience. Development stages automation is the tool on how to reach the first aim. Machine learning and AI approach allow us to build complex projects with a small team or with fewer development experts, while product test automation helps us to check whether our product is ready for the deployment or not.
The approach also helps the development team collect test cases and learn from them, reduce development costs (up to 20%), and reduce test cycle time in general. In other words, with test automation, you will get a better end product for less money.
Why latest web development technology such as test automation is so important in 2020? The answer is digital environment becomes more and more competitive. If you are faster than your competitors and the quality of your product is better — you will win.